White Papers are a great resource for educating your customers and prospective customers. It allows them the opportunity to learn about a subject without feeling the pressure of a salesperson hoping to sell them a product. Then, when they are ready to buy, they know what questions to ask and will understand the answers and concept of the technology being discussed.
New England Machinery recently released a White Paper on ‘Why Do I Need an HMI?’ We discovered our customers had a lot of questions regarding HMI’s and wanted to know more about them. We offer the paper for free on our website so that our visitors can take advantage of this learning opportunity.
What subject/topic might make a good white paper for your company? Ask one of your company experts to write it up. You can never offer your customers too many opportunities to learn more about your products and services.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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