Are you keeping your customers up to date on your company’s latest developments? How do you tell them when you have made improvements on your machinery? If we were all exactly the same it would be easy to inform your customers when there is something new to tell them. But we all are different, so it will take more than one method to get the word out.
Some of your customers will want to read about it in an e-mail. Others may want you to call to tell them about it. There are still other customers who rather you take the time to stop by and see them on a regular basis to keep them up to date. As you get to know your customers you will get a feel for which method of communication works best for each of them and their schedules. Whichever method works best make sure you keep a list of each customer’s preference so that when the time comes to communicate something new and important, you will be sure to get it to them in the method that will be most effective for them.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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