What Sets Your Company Apart?

Unless you are first to market with a brand new product that never existed before, you are competing with other companies that are offering the same product as yours. So it’s vitally important to be able to define what it is that makes your company and/or its products better than the others. Why should potential customers buy from you instead of the others? To be successful, you must be able to answer that question with real, concrete advantages.

For New England Machinery, it is really easy. We actually have a long list of advantages. To give you an ideas of what I mean, here are just a few of ours: 1. Our machinery is built to last a lifetime. The machines are so well constructed that they are highly valued on the secondary market. 2. We were founded by packaging engineers and continue a strong tradition of continual R&D, upgrading existing technologies, and refining our designs. 3. We offer the largest line of products by one company. We don’t just sell a model to a customer that will work for them, we sell them the right model that was designed for their specific application.

NEM offers a lot of other advantages, but this should give you an idea on how to start looking for the advantages at your company. Or, if you are looking to purchase, make sure the company you are buying from has clearly defined why you should choose them and/or their products.

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.