Monday, March 11, 2013

Innovation Keeps You Current

The packaging machinery industry is a fascinating mix of old and new. There are some manufacturer’s whose products remain constant year after year and the companies seem to do well. Then there are other companies who invest in research and development and continue to stay on top, if not ahead of the latest technology. They bring new life to the industry.

I’m fortunate to work for a company that prides itself on its engineering and design capabilities. Our sales department meets twice a week with our engineers and production managers. The sales managers present their customer’s unusual requests, discuss new products and/or the re-design of existing products. Ideas are exchanged, challenges are identified, examined and resolved, and we continue to keep pace with our customer’s ever-changing needs.

It’s exciting to continually review and renew the direction in which we are headed. Our company is a marketer’s dream. Keep those innovations coming!

The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.

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