What’s the best way to promote a new product? The simple answer is ‘every way’. In order to get the message out about a new product you need to use every method available, and there are many. The first step would be to create a brochure/flyer describing the product in detail and noting its features and benefits. The second step would be to take a photo and video of the product. Next create a Press Release and send it along with the photo to every magazine, newspaper and periodical in the associated industry.
If you write a blog, mention it on the blog. Put information about it on the first page of your website. Send out an e-mail about it to every e-mail address in your database. Write about it in your newsletter, put the video on YouTube, create and place a print ad in the appropriate venue, tweet about it, put it on Facebook, add the photo to Pinterest, send info to Linked In associates, and finally, last but never least – Talk About It. Tell everyone you know about this great new product you just developed.
With all the potential resources at the marketer’s disposal these days, it makes our jobs easier in disseminating information about new products. Let me know if you have another avenue for spreading the word.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment