Every industry evolves and changes over time. Some do it more quickly than others, but if you are not aware of what potential changes are coming, you may miss out on vital opportunities. So how do you keep up with what is happening?
There are many avenues to utilize in staying current in your industry. One would be to take the time to read and review all the major periodicals and on-line websites that cover your industry. Another might be to become actively involved in any and all industry organizations - attend their meetings and share information with your peers. Probably one of the best ways to stay in the know would be to attend industry trade shows.
You don’t necessarily need to exhibit at every trade show in your industry, but it is important that you try to attend as many as possible. Walk around the show and look for new products and technology that could have a significant impact on the future of your industry.
The more aware you are of what is happening, the better able you will be to make the right decisions for your company and/or inform others about what they need to know to make the right decisions. Think about how important it was to buggy whip manufacturers to learn about the ‘new horseless carriage’ in time to start making steering wheels instead of buggy whips.
The author, Marge Bonura, is the Director of Sales & Marketing for New England Machinery, Inc. (NEM). NEM is a leading packaging machinery manufacturer of bottle unscramblers, cappers, orienters, retorquers, lidders, pluggers, pump sorter/placers, scoop feeders, hopper elevators and much more. The company has been in business since 1974 selling to the food, beverage, pharmaceutical, personal care, chemical, household products, automotive and other industries. For more information on NEM, visit their website at www.neminc.com.
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